The zenith of perfection

When three young psychologists — Anuvidya M, Priyanka MB and Gargee Kanhere got together to nurture their creative side, ‘Zenith - High on Art’, an art-based start-up, was formed.

Anuvidya is a psychologist who is into art therapy in a school for special children; Priyanka MB is a psychologist at Abhaya Hospital and Gargee Kanhere will be pursuing M Phil in Psychology. The three were classmates in college and discovered their common love for art while sitting in conferences and classes.

The name ‘Zenith- High on Art’ came about thanks to the repetitive patterns of the art that they created. But incidentally, they later discovered that the art form is called ‘Zentangle Art’. It is meditative in nature and known to bring about mental healing, peace, positivity and zen.

“We used to doodle and quill whenever we found time during college hours and even after that, anywhere and everywhere — in cafes or during a chat over a glass of lemon tea or ‘masala chai’. Art was something that we never got bored of. So when many people advised us to pursue it on a more serious level, we thought why not,” says Anuvidya. And it was during one of the conferences that they decided to start their venture. The three term their journey as the combination of “three psychologists, a boring conference, a pen and a folder!”

An online venture, ‘Zenith’ specialises in making customised posters, doodles, bookmarks and other gifts with handmade designs. The three are also into quilling and clay work and their doodles are made using black gel pens and Sakura Micron pens with each letter artistically depicting a person’s interests and hobbies among other things.
When it comes to quilling, they use the firm 3mm and 5mm quilling strips and needle and specialise in 3D miniature quilling. Most of these works are not more than three-centimetres long. “We will start printing our artworks and doodles on T-shirts soon. We are currently doing artwork for a Kannada movie named ‘Madhuvana’, which tells the story of an artist. We recently finished designing the title of the movie,” says Anu.  

The three also try to draw for a good cause. “In March, we had a fundraiser at ‘Carrots’, a restaurant in Koramangala. A part of the proceeds was donated towards animal welfare. April being Autism Awareness Month, we contributed 25 per cent of all our proceeds towards the betterment of the lives of autistic people,” explains Anu. In the end, it’s the customers’ feedback that helps them give their best to each product of theirs. In just a span of four months, they have earned a lot of appreciation. A proof of this was the number of Valentine’s Day special bookmarks they sold during a fundraiser. “It is wonderful to hear from our customers and see them satisfied with our end product. It is very encouraging and keeps us going,” exclaims Anu.