TI Cycles of India, one of the leading bicycle manufacturers in India, on Thursday announced that it has signed up with Ridley Bikes Belgium, one of the leading Bicycle brands in Europe, to acquire Brand Licensing rights for the brand Ridley in India, Sri Lanka, Bangladesh, Nepal, Bhutan and Myanmar for a period of 33 years.
With the introduction of Ridley Bicycles in India, both the companies plan to undertake a series of programmes in India to promote the culture of professional cycling and also provide a platform for Indian riders to get global exposure.
The licensing rights will strengthen the market share for TI Cycles of India in the Premium Bicycles division and will also establish Ridley as one of the leading global brands in India.
Published 27 August 2015, 17:19 IST