“Yes, there is this huge campaign that has been designed around the strong essence of love that My Name Is Khan carries.
As a part of this, Shah Rukh would be travelling across the country and pop this question to the aam janta. This would be his way of connecting with people who are waiting to catch him in My Name Is Khan,” Karan, who has produced and directed the film, said. Establishing a connection with the people is fast turning out to be a trend amongst the Bollywood biggies. Way back in 2006, Shah Rukh himself did so to promote Don - The Chase Begins Again. “The idea of asking people ‘How far would you go for love?’ should be quite enticing for many out there. It should be a good participative exercise,” Karan added.