Mars unveils pet food 'Eukanuba' in India

Mars unveils pet food 'Eukanuba' in India

 American confectionery giant Mars International India on Sunday announced the launch of its global pet food brand ‘Eukanuba’ in India.

The company, which is a leading pet food manufacturer and marketers (of brands Pedigree and Whiskas) as well, acquired Iams brand, as well as Eukanuba and Natura from P&G.

Eukanuba boasts of 69 years of experience in scientific research in pet nutrition and has manufactured pet food across 70 Countries. The brand was founded by animal nutritionist Paul Iams, and established by P&G, and now Mars.

Eukanuba also comprises a wide portfolio that caters to unique pet needs for maintaining healthy activity levels, shiny radiant coat, strong lean muscles, proper functioning of the digestive tract and stronger bones and dental protection.

In case of puppies, Eukanuba helps providing nutrition for a peak physical performance, and specialised formula to make puppies more trainable.

According to Mars India MD P V V Srinivasa Rao said, “We believe that pets make our world better, and our vision is to make a better world for them.”

All variants of Eukanuba are available in three sizes of one kg, three kg and 15 kg, and can be purchased through specialist channels across India.

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