For the woman of today

Pret line

Gowns should be well-structured to suit any personality and not just body shapes,” says designer Pallavi Gupta from label Taurus by Dhruv and Pallavi. Focussing on western prêt line for women, the designer duo believe that any young confident woman can comprehend and understated design sensibilities. “Any woman who knows how to match her attire has a good sense of colours, styles and aesthetics which can further be brought out subtly without giving the notion of flaunting,” points out the 38-year-old.

The designer duo started in 1999, soon after their graduation from Shri Ram College of Commerce. It was the spark of their creative calling that fuelled their ambitions towards fashion. While Dhruv soon pursued diploma in fashion design and clothing technology, Pallavi went on to do her Masters in Business Administration, before pursuing a diploma in fashion designing. In 2007, they launched this pret line. “Zodiac signs have universal appeal and the sound of sign Taurus stuck to us,” says Pallavi on the quaint name of the label.

 “The label blends Indian craftsmanship with international concepts and gives it a global appeal,” says Pallavi while referring to their mix of clean cut out and well fitted tops and dresses, intricately detailed saris, ultra luxurious lounge wear and silhouettes.

“The rising from darkness collection has some very interesting gowns that are timeless and chic, the quintessential black dress can be worn for every formal occasion,” mentions Pallavi. The gowns are ready-to-wear yet they suit all kinds of women because “a woman is never too busy to look beautiful”. She elucidates, “A wedding ensemble, especially the cocktail/reception outfits should be glamourous yet comfortable and something that can be worn after the wedding as well.”

They have been showcasing regularly at the India fashion week with their signature line since 2010. While their creations are available at their flagship store in Delhi and across the country, they forayed into the online market with www.taurusshop.com to cater to a wide audience with their signature touch. As they target the same audience like other ready-to-wear brands like Mango and Zara, they believe that online portals like Myntra, Limeroad and Voonik give them a larger audience of around 900-3,000 each day. “We are looking to take the brand at a global level and the online connectivity is proving to be our major strength,” says Pallavi.

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