'iPhone ranked as India's most reputed mobile phone brand'

'iPhone ranked as India's most reputed mobile phone brand'
American multinational mobile brand iPhone has been ranked as India’s Most Reputed Mobile Phone brand in a study by BlueBytes in association with TRA Research (both part of the Comniscient Group).

In terms of sheer volume, Apple iPhone had the highest positive media appearances. The second most reputed brand in the list, despite the controversies surrounding the exploding Note 7, was South Korea’s Samsung Mobiles, which had a Brand Rep Score 67% lower than the iPhone.

The first Indian consumer electronics company to feature in the list and third in All-India featured Micromax with a Brand Rep Score of 94% lower than Samsung. The fourth and fifth position was secured by China’s Xiaomi and Finland’s Nokia, which recently promised a comeback in India with two Android phones.

About 72 mobile phone brands were listed from 12 different countries featured in the India’s Most Reputed Mobile Phone Brands 2017 Report. Of these, Indian origin phones held the maximum positions — 29 brands.

As far as other brands in top 10 are concerned, Chinese multinationals Lenovo, Huawei, and Motorola (now owned by Lenovo) rank 6th, 7th, and 8th respectively. LG (South Korea) and Intex (India) completed the top 10 in this list.

India's Most Reputed Mobile Phone Brands 2017 was a study conducted within the mobile phone industry with BlueBytes, analysing news of 72 mobile phone brands in all the major English and Hindi print media (newspapers and magazines) across nine cities as a representative of the news across all media. A total of more than 60,000 articles related to different mobile phone brands were captured in the period between November 1, 2015, and October 31, 2016.

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