Bengaluru-based test-prep training and admissions consulting company CrackVerbal has plans to open test preparation centres in Mumbai, the NCR, Pune and Hyderabad.
CrackVerbal CEO Arun Jagannathan said, “Currently, we are operating in three places in Bengaluru, and one centre in Chennai. We have plans to open more centres.”
Frustrated with teaching preparatory courses made for Americans to an Indian audience, Jagannathan started CrackVerbal in 2006, to teach Indians in a unique way that made sense to them. “I ended up designing the CrackVerbal curriculum from the ground up to include every feature I saw as missing in traditional courses. So far, we have mentored around 5,000 students,” he said.
The company aims to double its revenue in fiscal 2018. “We are planning to achieve this through franchisees and also by focusing more on online courses,” he said.
According to the ‘E-Learning Market Trends & Forecast 2014-2016 Report’ by Docebo, the e-learning market is worth $51.5 billion.
Talking about it, he said, “The interesting thing is a large part of this market’s growth seems to be fuelled by Asia. In this, the prominent countries are India and China.”
On competitors, he said, “CrackVerbal has only one competitor — the Internet. In today’s world, a determined self-motivated individual can prepare oneself for GMAT on his own — no test-prep organisation is required. The Internet is a sea of resources where one can find just the training material to ace the exam.”