Idea Money, ShopClues partner to create retail ecosystem

Idea Money has partnered with online marketplace ShopClues to sell products through its retailer assisted model (RAM) via local retailers. The partnership will help millions of on ground customers who may not have access to the Internet, to make easy, convenient and secure purchase transactions.

 The Idea Money RAM will enable Idea retailers to access the ShopClues products and provide customers with the option of purchasing products online. On making a purchase, customers will be able to make payments through Idea Money wallet to ShopClues. The product will then be delivered by ShopClues to the customer’s desired point of delivery, a release said.

 This association with ShopClues will enable customers to access more than three lakh products across categories like mobiles, tablets and accessories, TVs, home appliances, computers, fashion apparel and toys & games, among others. With this partnership, ShopClues and Idea Money will be able to provide large variety of product options to consumers who do not own a smartphone, helping ShopClues target mid to low income consumers. This avenue will also provide Idea retailers with a whole new range of products to sell and attract further customers, without investing in storage, inventories or managing logistics, the release said.

 “Built to be beneficial to both retailers and customers, Idea Money’s association with ShopClues will not only help them target our Idea customer base of nearly 200 million, but also provide several of these customers, who have no access to Internet, the ability to conduct online purchases like never before,” Aditya Birla Idea Payments Bank chief executive officer (designate) Sudhakar Ramasubramanian said.
DH News Service