Brand Bengaluru with its own logo

Brand Bengaluru with its own logo

Bengaluru is set to have a logo of its own reflecting its ethos. It will be the first city in the country to join the league of metropolises like New York, Paris, Berlin, London and others who have a logo of their own.

The Tourism and IT-BT minister, Priyank Kharge told the reporters on Thursday that the logo will be unveiled on December 24 at the Namma Bengaluru Habba.  The tourism department will also be launching its mobile app with audio and video facility on the same day.

"The logo will help to leverage Bengaluru's identity better and create a brand value that could, in turn, stimulate the economy and create jobs by attracting more footfall," Kharge said.

The logo will be a typography in Kannada and English, similar to tourism department's "One State Many World's." It will be a simple logo with the options to change the colour (green, red, yellow) on it depending on the occasion.

Kharge said that once the logo is launched by the government, all the activities in Bengaluru after that, including government and private, showcasing the city, will be promoted under Brand Bengaluru logo.

Crowd Sourced

The idea of creating a logo was mooted by the Bengaluru Tourism Advisory Committee. The tourism department crowdsourced the logo where people from National Institute of Design, National Institute of Fashion Technology, Chitrakala Parishat, Srishti School of Design and several others took part.

The government received 1750 entries. The winner of the logo contest will be given a Rs 5 lakh cash reward, the Minister said.

Kharge said that while the tourism and industries department will showcase Brand Bengaluru externally, internally, the onus lies with the Bruhat Bengaluru Mahanagara Palike and Bangalore Development Authority. They will have to adopt it in terms of infrastructure. Talks are also on to create separate zones under it like IT, heritage and colonial.

About Habba

Bengaluru Habba will be observed on Ambedkar Road on December 24. Gates of Vidhana Soudha and Vikasa Soudha will be opened for people to see. It will be along the lines of Open Street held on the MG Road, where culture, theatre, arts and crafts will be showcased. Workshops on pottery, jewellery making and paintings will be held. Artists will showcase Zumba, classical dances and local folklore. The police band will also perform for the audience. Photo and book exhibition will be held around the Gandhi statue.

About App

By downloading the App, citizens will be able to book bus and metro tickets. Talks are on to offer discounts for booking a hotel through the App. Details of circuits offered by the tourism department like food, garden and history trails, museums, Cubbon Park, Lalbagh and Pub circuit can be availed. Nandi circuit has not been included in the list at present. The App will also offer the option of scanning QR codes at sites to know the history of monuments and structures.


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