Logo reflects B'luru tradition: designers

Logo reflects B'luru tradition: designers

Nammur, a two-and-half-year-old Bengaluru-based start-up firm, is the brain behind the city's first logo.

"We always wanted to create an identity for Bengaluru. Though Bengaluru is globally known, it had no logo of its own. When the tourism department invited applications for a contest to create a logo for the city, we grabbed the opportunity and decided to give our best shot," said Rushi Patel, co-founder of Nammur, the Indian Story.

"We decided to create the logo by including its name in it. Since Bangalore was renamed as 'Bengaluru' to reflect its tradition, yet retaining its fashion and trend, we thought why not blend Kannada and English in the logo. And we're lucky that our idea was accepted and appreciated. The city has given us so much and this is our way to give it what we have," said an emotional Patel.

Patel said that they created the logo as a name and it has been trademarked. Though no changes can be done to the logo, it can be played around, like it can be combined with designs and graphics as people wish and can be used on keychains, glasses, mugs and T-shirts. And the colour of the logo also can be changed accordingly.

Nammur has created all these items which were also on sale at the Bengaluru Habba's Open Street at Ambedkar Veedhi. Scores of people thronged the counter to make their first purchase.

The logo is the brainchild of Patel and Venkatesh Rao. The duo were bankers by profession. They quit their jobs and came together to start Nammur, a technology design-based start-up firm, which now has four members.

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