Competition from iPhone, Blackberry hits Nokia plans

Competition from iPhone, Blackberry hits Nokia plans

“We will not ship the product before the quality is something that will meet the end-user needs and demands,” said Chief Executive Olli-Pekka Kallasvuo on a conference call.

Nokia still lacks a top-range model to challenge Apple’s iPhone three years after its launch. Its last high-end hit phone was the N95, which was unveiled in 2006. The launch of Symbian 3 phones was pushed back from the first quarter to the second.

“This is pretty significant as Nokia and Symbian have lost a lot of market share in the last few years,” said analyst Neil Mawston from Strategy Analytics. “Psychologically it is a blow as well as iPhone, Blackberry ad Android are surging ahead with software updates. Symbian cannot afford any delays,” said Mawston.

Sharp drop in price

Nokia reported a rise in its first quarter earnings and sales on Thursday, roughly in line with expectations, but cut the outlook for its 2010 operating profit margin at its key phone unit to 11-13 per cent.

The smartphone market continued to grow through the economic downturn, helped by cheaper models. Research firm Gartner has forecast it will grow 46 per cent this year.
Nokia slashed prices of its cellphones across its portfolio this week, with the deepest cuts of around 10 per cent seen for some smartphone models, data seen by Reuters showed on Thursday.

As it battles with new rivals Apple and Blackberry maker Research in Motion at the high end of the cellphone market it sees a cheaper price as its strongest weapon to hold onto market share, analysts said.

The average sales price of a Nokia smartphone fell 17 percent from the previous quarter to just €155 ($208). That compares to more than $600 for the iPhone.

Apple’s quarterly results blew past Wall Street expectations on the back of record iPhone sales earlier this week, and the company gave a strong revenue forecast, sending its shares to an all-time high.Nokia results hit shares in smaller rivals Motorola and Research in Motion, which were seen opening more than one percent lower. Nokia’s underlying first-quarter earnings per share rose 40 per cent from a year ago to €0.14 ($0.19) and sales grew 3 per cent, marking the first annual rise since the second quarter of 2008.
Earnings were boosted by massive cost cuts as Nokia slashed thousands of jobs last year.