<p class="title">Novak Djokovic called for the ATP Tour Finals to travel from their London base Thursday, saying they were a big asset that should be exploited more.</p>.<p class="bodytext">In its current format, the elite season-ending tournament has been held in the British city since 2009.</p>.<p class="bodytext">But with the announcement that Shenzhen in China will host the WTA Finals from 2019, with prize money doubled to $14 million, the Serb said it made sense for the men's event to also cash in.</p>.<p class="bodytext">"I mean, that's a big success for WTA, for all the female players. They deserve it. No doubt about it," he said at the Australian Open.</p>.<p class="bodytext">"When it comes down to World Tour Finals, for us and the ATP, London has been a great success for us."</p>.<p class="bodytext">But Djokovic, who is president of the ATP Tour player council, added that it may be time for the event to now "travel".</p>.<p class="bodytext">"Because it's just probably the biggest leverage that we have. I mean, outside Grand Slams, ATP is obviously not behind Grand Slams. This is the biggest event that ATP has," he said.</p>.<p class="bodytext">"I think it's probably the biggest asset. Best eight players in the world, singles players, best doubles players, are playing there."</p>.<p class="bodytext">He acknowledged that London was a "safe" option and virtually all players only had praise for the event but suggested it could be "exploited a little bit more".</p>.<p class="bodytext">"It should be leveraged more because of the promotion of our sport," he said.</p>.<p class="bodytext">"If we want to grow our sport, especially in regions like China or those parts of the world where tennis is popular, I think we should think about it, just maybe travel it a little bit more."</p>.<p class="bodytext">He said he wasn't pinpointing China as a possible new venue, where women's tennis is more popular than men's thanks to the exploits of players such as Li Na, but it could be an option.</p>.<p class="bodytext">"Men's tennis is picking up (in China) as well," he said.</p>.<p class="bodytext">"We also have some big events there that they are doing very well. Obviously, they have great facilities. The Chinese economy is obviously doing great. They love tennis. They put a lot of money into tennis."</p>
<p class="title">Novak Djokovic called for the ATP Tour Finals to travel from their London base Thursday, saying they were a big asset that should be exploited more.</p>.<p class="bodytext">In its current format, the elite season-ending tournament has been held in the British city since 2009.</p>.<p class="bodytext">But with the announcement that Shenzhen in China will host the WTA Finals from 2019, with prize money doubled to $14 million, the Serb said it made sense for the men's event to also cash in.</p>.<p class="bodytext">"I mean, that's a big success for WTA, for all the female players. They deserve it. No doubt about it," he said at the Australian Open.</p>.<p class="bodytext">"When it comes down to World Tour Finals, for us and the ATP, London has been a great success for us."</p>.<p class="bodytext">But Djokovic, who is president of the ATP Tour player council, added that it may be time for the event to now "travel".</p>.<p class="bodytext">"Because it's just probably the biggest leverage that we have. I mean, outside Grand Slams, ATP is obviously not behind Grand Slams. This is the biggest event that ATP has," he said.</p>.<p class="bodytext">"I think it's probably the biggest asset. Best eight players in the world, singles players, best doubles players, are playing there."</p>.<p class="bodytext">He acknowledged that London was a "safe" option and virtually all players only had praise for the event but suggested it could be "exploited a little bit more".</p>.<p class="bodytext">"It should be leveraged more because of the promotion of our sport," he said.</p>.<p class="bodytext">"If we want to grow our sport, especially in regions like China or those parts of the world where tennis is popular, I think we should think about it, just maybe travel it a little bit more."</p>.<p class="bodytext">He said he wasn't pinpointing China as a possible new venue, where women's tennis is more popular than men's thanks to the exploits of players such as Li Na, but it could be an option.</p>.<p class="bodytext">"Men's tennis is picking up (in China) as well," he said.</p>.<p class="bodytext">"We also have some big events there that they are doing very well. Obviously, they have great facilities. The Chinese economy is obviously doing great. They love tennis. They put a lot of money into tennis."</p>