Nasscom heads to Nordic for IT biz

Delegation to visit Denmark, Sweden in May

The hitherto still untapped market by Indian ICT firms is being pursued as window of opportunity to span their footprint as also covet new business while derisking themselves from the not too rosy US market. Observing that Nordic countries are among most outward-looking European countries with non-discriminatory and open markets, Nasscom, has exhorted Indian companies to make the most of region’s potential as first step towards establishing larger presence in Europe.

Keeping this in mind and to increase partnership and trade opportunities between the two regions, Nasscom, is taking a delegation of Indian ICT companies to Denmark and Sweden from May 3 to 6, 2010.

Key drivers for success

What makes Nordic attractive, says Nasscom, is high IT adoption, easy acceptance of English, lower resistance to offshoring and large public sector spending on IT. These are strategic drivers that can ensure early success making Nordic countries ideal set of markets for Indian companies looking to acquire first reference sites in Europe. The key objective of twin-nation trip, says Nasscom, is to recce Nordic ICT environment and provide networking opportunities with Nordic companies to Indian companies and explore business opportunities in mobile/wireless communications, automotive and engineering services space.

Since, Nordic countries in Northern Europe consisting of Sweden, Denmark, Finland and Norway are outward looking economies, it makes them ideal first step locations for Indian footprint in Europe, it adds. 

India, according to Nasscom, with large technically qualified manpower, global expertise in project delivery and low-cost credentials, is best placed to partner with Nordic companies to mitigate their challenges. India can be major partner for these economies to help them maintain their competitiveness, Nasscom said, adding Indian players need to look at Nordic business service market as part of larger pan-European strategy by either partnership with companies or acquiring them in either Nordics or Eastern Europe.