All that glitters...

Tempting Designs

All that glitters...

There is never a dearth for jewellery lovers in the City and an auspicious day like Akshaya Tritiya  becomes yet another reason to buy more jewellery.

But jewellery stores in the City have one thing missing there...youngsters. At the same time, take a look at the vendor on the street selling junk jewellery and you see young people surrounding him.

The significance of the day is well known but looks like many in the young brigade don’t really believe in the whole concept of investing in the precious metal on Akshaya Tritiya in the hope for a prosperous year.

“That has not stopped our parents from buying,” they say. The fascination for jewellery in young girls seem to have come from their parents. Many say that their personal jewellery collection is chosen by their mothers.

Madhuri, a college student says, “Almost every piece of jewellery I own is selected by my mother. We have similar tastes, so I trust her choice. I don’t know whether it will bring me luck or not but I sure do enjoy wearing them,” she smiles and adds, “I generally wear only gold jewellery and don’t really like the junk jewellery all that much.”

Today, jewellery stores have a separate section for modern designs which draws the young working crowd. But when it comes to actually picking their jewellery, the youngsters prefer traditional ones.

“While the modern designs are nice for every day wear, the trend does not last for more than three years or so. But Akshaya Tritiya is also about investing in gold and you would want it to last forever. That’s why I enjoy buying traditional ones with classic motifs,” says Archana from Oracle.

Neha, who is all set for her big wedding day, says she loves a blend of both street wear and gold jewellery.

On Akshaya Tritiya, she says that it is a mere reason to buy jewellery. “Interestingly, it also coincides with the wedding season. So one ends up buying gold anyway,” she explains.

As for this year, she says she is going all out for the bridal wear. “I always prefer the traditional collection to the modern ones. There is a certain charm about it,” she adds.

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