Much of the focus is on internet videos smartly transitioned from television to the online medium, but the scope for innovation also allows technology companies to look for smarter ways of taking products, services and even social causes to netizens.
Context-based content, or suggesting products and services as the user runs his curser over a word on the webpage, is one way of exploiting the potential for advertisement on the internet, something start-up firms like Hover has done. “If you hover over words or names about which you want to learn more, you would find the information streaming through as you place the curser on the word. For instance, if you read about Infy, instead of clicking a link and going to another page to learn bout them, the information would appear on over the word,” Co-founder of the Pune-based company Bhaskar Kode said.
“Similarly, if you place the curser over the new products, you will get the picture of the model and more information on it. This way, companies can find additional opportunity in the online space for advertising,” he added. Developing its application over the mobile technology first created by Ericsson -called Erlang - Hover has ‘Hover.in’ for providing context-based information and ‘HasLaunched’ for delivering context-based advertisements.