In Pics | Facebook and TikTok's fraught history

Facebook's escalated a bruising fight with TikTok with the launch on Wednesday of its new short-video feature Reels, a look-alike service embedded within its popular Instagram app. The debut arrived at a fraught moment for TikTok, which has come under threat of a ban by the White House, prompting China's ByteDance to weigh a sale of the app's US operations to Microsoft. Here is a look at the tense tangle between heavyweight Facebook and upstart TikTok.

In mid-2018, ByteDance began an aggressive push aimed at growing TikTok's US footprint, surging app-install ads on Facebook's ad network. At the peak, it was responsible for nearly 22% of all such ads on US Apple devices, according to data from Sensor Tower. It cut back drastically in 2019 once TikTok gained a teenage following and shifted to building an ads business to compete against Facebook. Credit: Reuters

As Facebook came under pressure in Washington, it pushed back on calls to regulate US tech companies by invoking the spectre of an internet dominated by Chinese firms. Zuckerberg warned in a speech last year that China was

With the launch of Reels, Facebook is offering similar functionality to TikTok from within Instagram, which already boasts vast user numbers. The company recruited young TikTok stars to use the new service ahead of its launch, offering to cover production costs. In a blog post, TikTok's chief executive dismissed Reels as a