25 Years of FICCI Frames: Ayushmann Khurrana appointed as brand ambassador

India’s premier global media and entertainment convention, FICCI Frames, is gearing up to celebrate its 25th anniversary. Actor Ayushmann Khurrana has been announced as the brand ambassador. He will be the face of India's media and entertainment industry at this year’s silver jubilee event.

The theme of this year is "RISE: Redefining Innovation, Sustainability, and Excellence” which highlights the transformative impact of FICCI Frames in shaping narratives, fostering creativity and driving the evolution of the media and entertainment industry. Held annually in Mumbai, the event brings together influential personalities, creative professionals and policymakers worldwide to discuss emerging trends, innovative technologies and key challenges in the entertainment industry.

The event includes various formats such as keynote addresses, B2B meetings, masterclasses, policy roundtables, Best Animated FRAMES Awards (BAF), global content markets, exhibitions, and vibrant cultural evenings.

Prominent names who have graced the FICCI Frames in the past are Hugh Jackman, James Murdoch, Charles H. Rivkin, Gary Knell and others. Other luminaries include former Federal Communications Commission Commissioner Ajit Pai, Jim Egan, CEO of BBC Global News, and JB Perrette, President of Discovery Networks International, among many others.

FICCI Frames has also witnessed influential addresses by Mukesh Ambani, Chairman and Managing Director of Reliance Industries; Azim Premji, Chairman of Wipro Limited as well as Bollywood superstars such as Amitabh Bachchan, Shah Rukh Khan, Aishwarya Rai Bachchan and Madhuri Dixit Nene in the past.

Speaking of his association, Ayushmann Khurrana said, “It is a huge honour for me to be announced as the first brand ambassador for FICCI Frames in its silver jubilee year. As someone who arrived in Mumbai from Chandigarh with nothing but dreams in my eyes, I could never have imagined this incredible journey, one where my work has not only touched lives but also become a part of India's rich pop culture. In my new role, I am committed to working closely with the exceptional FICCI team to champion disruption, celebrate innovation, and highlight the excellence our industry consistently delivers.”

The 25th edition of FICCI Frames promises to be a grand affair, with a renewed focus on new-age technologies such as artificial intelligence, digital content creation, virtual reality, and the metaverse, alongside traditional media and entertainment.