<p>Bengaluru: An engagement session was organised with the live streaming platform SonyLIV on which focused on the future possibilities and the types of content they want to explore.</p><p>“We really want to make shows for the slightly cerebral audience,” said Saugata Mukherjee, Head of Content at SonyLIV. </p>.BIFFes 2025: Mainstream cinema is full of toxicity, says veteran film critic Maithili Rao.<p>“Building franchises is the key to building your platform,” added Mukherjee speaking about SonyLIV’s popular franchises like ‘Rocket Boys’ and ‘Maharani’.</p><p>“Writing and directing should not be performed by the same person. These roles must be kept separate,” he stressed citing popular series ‘Maharani’ as an example where there is a group of writers who work together and then report to the director.</p><p>Mukherjee expressed his interest in exploring regional cinema as well.</p><p>“We’re not adverse to working with small creators and directors,” he said, expressing his interest to work with new and young filmmakers. “Stars do matter for films but that is not the case for series. Content matters more here.” he added. </p>
<p>Bengaluru: An engagement session was organised with the live streaming platform SonyLIV on which focused on the future possibilities and the types of content they want to explore.</p><p>“We really want to make shows for the slightly cerebral audience,” said Saugata Mukherjee, Head of Content at SonyLIV. </p>.BIFFes 2025: Mainstream cinema is full of toxicity, says veteran film critic Maithili Rao.<p>“Building franchises is the key to building your platform,” added Mukherjee speaking about SonyLIV’s popular franchises like ‘Rocket Boys’ and ‘Maharani’.</p><p>“Writing and directing should not be performed by the same person. These roles must be kept separate,” he stressed citing popular series ‘Maharani’ as an example where there is a group of writers who work together and then report to the director.</p><p>Mukherjee expressed his interest in exploring regional cinema as well.</p><p>“We’re not adverse to working with small creators and directors,” he said, expressing his interest to work with new and young filmmakers. “Stars do matter for films but that is not the case for series. Content matters more here.” he added. </p>
