<p>Amazon Prime Video, on Thursday (May 14), revealed that the Amitabh Bachchan starrer <em>Gulabo Sitabo</em> will have a direct digital premiere on June 12 and this created a fair deal of buzz among fans. Reacting to the development, INOX said that it sets a bad precedent by violating the ‘mutually beneficial’ relationship between content creators and cinema chains. The multiplex giant that it is important for a film to have a ‘theatrical run window’ before its OTT release. The multiplex giant concluded by saying that by skipping a theatrical release some producers have proved that they are ‘fair weather friends’. </p>.<p><em>Gulabo Sitabo</em>, directed by ace filmmaker Shoojit Sircar, is a comedy and marks Big B’s first collaboration with young hero Ayushmann Khurrana. The film revolves around the bond between a man and his landlord. The chemistry between the ‘Angry Young Man’ and the Article 15 star is going to be a key aspect of <em>Gulabo Sitabo</em>.</p>.<p>Big B and Shoojit previously collaborated for the well-received <em>Piku </em>and proved their mettle. Similarly, their unreleased film <em>Shoebite </em>too has grabbed a fair deal of attention in the film circles. Fans are likely to have high expectations from their latest outing.</p>.<p>The film is an equally important affair for Ayushmann as it reunites him with his mentor and Vicky Donor director. The former <em>Roadies </em>sensation is known for mixing it up and many feel that <em>Gulabo Sitabo</em> might be a game changer for him.</p>.<p>Interestingly, not just <em>Gulabo Sitabo</em> but six other major movies including the Vidya Balan starrer <em>Shakuntala Devi </em>will be releasing directly on Amazon Prime Video. Moreover, the inside talk is that films like Akshay Kumar’s <em>Laxmmi Bomb </em>and <em>Gunjan Saxena</em> too might skip opt for an OTT only release. As such, this might be the beginning of a new era for the entertainment industry.</p>.<p>Also read:<strong> <a href="https://www.deccanherald.com/entertainment/amitabh-bachchan-ayushmann-khurrana-starrer-gulabo-sitabo-to-release-directly-on-amazon-prime-video-on-june-12-837507.html">Amitabh Bachchan, Ayushmann Khurrana starrer ‘Gulabo Sitabo’ to release directly on Amazon Prime Video on June 12</a></strong><br /><br /> </p>
<p>Amazon Prime Video, on Thursday (May 14), revealed that the Amitabh Bachchan starrer <em>Gulabo Sitabo</em> will have a direct digital premiere on June 12 and this created a fair deal of buzz among fans. Reacting to the development, INOX said that it sets a bad precedent by violating the ‘mutually beneficial’ relationship between content creators and cinema chains. The multiplex giant that it is important for a film to have a ‘theatrical run window’ before its OTT release. The multiplex giant concluded by saying that by skipping a theatrical release some producers have proved that they are ‘fair weather friends’. </p>.<p><em>Gulabo Sitabo</em>, directed by ace filmmaker Shoojit Sircar, is a comedy and marks Big B’s first collaboration with young hero Ayushmann Khurrana. The film revolves around the bond between a man and his landlord. The chemistry between the ‘Angry Young Man’ and the Article 15 star is going to be a key aspect of <em>Gulabo Sitabo</em>.</p>.<p>Big B and Shoojit previously collaborated for the well-received <em>Piku </em>and proved their mettle. Similarly, their unreleased film <em>Shoebite </em>too has grabbed a fair deal of attention in the film circles. Fans are likely to have high expectations from their latest outing.</p>.<p>The film is an equally important affair for Ayushmann as it reunites him with his mentor and Vicky Donor director. The former <em>Roadies </em>sensation is known for mixing it up and many feel that <em>Gulabo Sitabo</em> might be a game changer for him.</p>.<p>Interestingly, not just <em>Gulabo Sitabo</em> but six other major movies including the Vidya Balan starrer <em>Shakuntala Devi </em>will be releasing directly on Amazon Prime Video. Moreover, the inside talk is that films like Akshay Kumar’s <em>Laxmmi Bomb </em>and <em>Gunjan Saxena</em> too might skip opt for an OTT only release. As such, this might be the beginning of a new era for the entertainment industry.</p>.<p>Also read:<strong> <a href="https://www.deccanherald.com/entertainment/amitabh-bachchan-ayushmann-khurrana-starrer-gulabo-sitabo-to-release-directly-on-amazon-prime-video-on-june-12-837507.html">Amitabh Bachchan, Ayushmann Khurrana starrer ‘Gulabo Sitabo’ to release directly on Amazon Prime Video on June 12</a></strong><br /><br /> </p>
