The star, the highest taxpayer among all film stars during 2008-09, makes the appeal in a TV commercial on behalf of the Central Board of Excise and Customs.Kumar was chosen as it was felt that no other star could convey the message of tax compliance better than him, as he has been, for the last four years, diligently paying his service tax in advance.
Published 26 March 2010, 19:28 IST