<p>The sacred triangle of Uttar Pradesh, comprising of Ayodhya, Prayagraj and Varanasi has brought about a tourism spike in the state and along with it, a wave of vegetarianism. </p><p>According to a <a href="https://timesofindia.indiatimes.com/india/maha-kumbh-flips-the-plate-as-eateries-go-fully-veg-in-up-towns/articleshow/120047673.cms">report </a>by <em>Times of India</em>, ahead of the Maha Kumbh gathering in Prayagraj, many eateries decided to go pure veg leading to a flood of "Shudh Shakahari" signboards along the Varanasi-Lucknow highway. </p><p>'Sanjha Chulha', a 25-year-old eatery on the highway, popular for its non-vegetarian cuisine rebranded itself as a "pure veg" restaurant ahead of the spiritual gathering. </p> .<p>Owner Sanjeev Jaiswal told the publication that his potential customers were slipping away in the run up to the Maha Kumbh. "We have been popular for our non-veg food. "We have always kept the kitchens and utensils separate," he said. "Yet, in the months before Kumbh, I noticed people turning away. It was a tough call, but a necessary one."</p>.Uttar Pradesh: Three women die, 12 others injured as tractor trolley overturns in Jhansi.<p>The transformation came a week ahead of Maha Kumbh and proved to be a useful business tactic as during the 45-day long run of the gathering, customers dined at the eatery without facing any conflicts with the spiritual side. </p><p>Similar trends have followed in other "religious" cities like Varanasi and Ayodhya. Apart from local eateries, the influx of domestic tourists wanting to keep their pilgrimage "pure", has also lead to international chains catering to their demands. </p> .<p>Popular pizza brand Dominos serves only vegetarian food in the Ayodhya town where the Ram Temple is situated. Other eateries had also transformed to pure veg brands ahead of the consecration of Ram Lalla's idol in January 2024. </p><p>"Among domestic tourists, veg-to-non-veg ratio, which was once evenly split, is now 80:20," Rajiv Rai, general manager of a well-known Varanasi hotel told the publication. </p><p>This shift can be largely attributed to the systematic rebranding of these cities with the development of dedicated corridors for famous Temples that attract large number of tourists. </p>
<p>The sacred triangle of Uttar Pradesh, comprising of Ayodhya, Prayagraj and Varanasi has brought about a tourism spike in the state and along with it, a wave of vegetarianism. </p><p>According to a <a href="https://timesofindia.indiatimes.com/india/maha-kumbh-flips-the-plate-as-eateries-go-fully-veg-in-up-towns/articleshow/120047673.cms">report </a>by <em>Times of India</em>, ahead of the Maha Kumbh gathering in Prayagraj, many eateries decided to go pure veg leading to a flood of "Shudh Shakahari" signboards along the Varanasi-Lucknow highway. </p><p>'Sanjha Chulha', a 25-year-old eatery on the highway, popular for its non-vegetarian cuisine rebranded itself as a "pure veg" restaurant ahead of the spiritual gathering. </p> .<p>Owner Sanjeev Jaiswal told the publication that his potential customers were slipping away in the run up to the Maha Kumbh. "We have been popular for our non-veg food. "We have always kept the kitchens and utensils separate," he said. "Yet, in the months before Kumbh, I noticed people turning away. It was a tough call, but a necessary one."</p>.Uttar Pradesh: Three women die, 12 others injured as tractor trolley overturns in Jhansi.<p>The transformation came a week ahead of Maha Kumbh and proved to be a useful business tactic as during the 45-day long run of the gathering, customers dined at the eatery without facing any conflicts with the spiritual side. </p><p>Similar trends have followed in other "religious" cities like Varanasi and Ayodhya. Apart from local eateries, the influx of domestic tourists wanting to keep their pilgrimage "pure", has also lead to international chains catering to their demands. </p> .<p>Popular pizza brand Dominos serves only vegetarian food in the Ayodhya town where the Ram Temple is situated. Other eateries had also transformed to pure veg brands ahead of the consecration of Ram Lalla's idol in January 2024. </p><p>"Among domestic tourists, veg-to-non-veg ratio, which was once evenly split, is now 80:20," Rajiv Rai, general manager of a well-known Varanasi hotel told the publication. </p><p>This shift can be largely attributed to the systematic rebranding of these cities with the development of dedicated corridors for famous Temples that attract large number of tourists. </p>
