Tata Motors has announced the launch of TATA ACE GOLD – The original ‘Chotta Haathi’ that set new benchmarks creating the SCV segment in the country.

The legendary Tata Ace is a symbol of the pioneering spirit and innovation from the Tatas. Based on extensive research, and popular customer demand, the TATA ACE GOLD has been launched to cater to the discerning requirements of the customers.

Launched at an attractive price of Rs 3.75 lakh, the TATA ACE GOLD will be available in arctic white colour. The power-packed mini truck is available for sale across Tata Motors’ authorised dealerships.Packed with superior performance, ruggedness, enhanced safety, and comfort, the TATA ACE GOLD will continue to play a key role in transforming lives by creating new business opportunities, generating employment and inspiring entrepreneurship for the youth.

The TATA ACE GOLD comes with the renowned front fascia, steering wheel with improved ergonomics and a utilitarian dashboard. With an unmatchable combination of superior ride, style and aggressive pricing, it will continue to be an indispensable business partner for millions of entrepreneurs and market load operators, across the country.

TATA ACE GOLD offers unmatched bundle of value added services to the customers: Tata Alert – A 24X7 breakdown assistance programme with time commitment, Tata Delight – a loyalty program which offers a host of benefits such as free insurance, loyalty point redemption, etc., Tata Zippy –  a time bound repair commitment, and Tata Kavach –  a time-bound accident repair promise.

Launched in 2005, Tata Ace has successfully pioneered the concept of mini-truck in India. Designed and developed for enhancing customer experience and maximizing revenues of the transport operators, the quintessential mini-truck has always been an all-rounder in this segment, helping operators elevate their business, offering: superior safety, versatile performance in varied conditions, ease of maintenance, and comfort.