RBNL planning regional music awards events across India

Big Live currently contributes around 10 per cent to Reliance Broadcast Network (RBNL)'s total sales and with more such events it can take the sales to around 15 per cent over the next few years, a company statement said.

Big Live has so far organised music awards in states such as Karnataka, Maharashtra, Kerala and West Bengal and is planning to enter states like Orissa, Gujarat, Punjab and Rajasthan this year, the statement said.
These awards are part of the vision and endeavour of the company to reach, engage and enrich consumers, through the power of relevant ideas, creating ever-growing value for its stakeholders, it said.

Each of the regional music awards is organised by partnering with local sponsors and channels.

It is also betting big on the coming festival season to conduct these music awards.
"The concept has received such excellent feedback and support that it was only imperative that we took this initiative deeper into the country. We look forward to soon launching the first ever and only music awards for Oriya, Gujarati, Punjabi and Rajasthani music. We are confident that innovative and pioneering properties such as these will see us build excellent partners. We plan to build a franchisee of brand properties on music and several similar genres," Big Live's Business Head Arjun Singhh Baran said.