This Apple iPhone 12 'Fumble' ad with Indian tabla music is going viral

Over the years, Apple has mastered the art of making iPhone ads to send straightforward but witty messages to customers. The company's ' Privacy, That's iPhone' ad is one of the most iconic advertisements in the consumer electronics industry.

Now, the latest iPhone 12 'Fumble' ad has gone viral on social media platforms. The 38-second video shows a woman walking on a footpath talking on an iPhone 12 and suddenly, it slips, and as she fumbles to hold on to the mobile, the background tabla music ads a fun element into it.

In the end, she fails to catch the iPhone 12, and it falls flat with the display facing down on the rough surface. And yet, it had no scratches, as the new Apple mobile features Ceramic Shield on the display, which is touted to be the sturdiest screen cover for mobile in the industry. "iPhone 12 with Ceramic Shield. Tougher than any smartphone glass. Relax, it's iPhone,"- reads the video description.

People have taken a shine to the new Apple ad and has gone viral, probably for its Indian connection.

Within a day of launch, it has garnered close to a million views on YouTube alone. By the way, the Tabla music background is created by British Indian Nitin Sawhney, and the soundtrack -' The Conference' is available on Apple Music and YouTube.

Apple iPhone 12 'Fumble' ad:

Apple's iPhone 12 is one of the most powerful mobiles in the industry. It houses an Apple A14 Bionic chipset, which is so much superior to any of the Android phones in the market. Also, it comes packed with feature-rich dual-camera photography hardware. It takes stunning pictures and also the most stable videos compared to the rivals.

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