The Badminton Association of India (BAI) has signed a Rs 75 crore deal with sports equipment manufacturer Yonex Sunrise, which will now supply equipment to BAI for all their tournaments, camps and academies in the country.
In return, the equipment-manufacturing giants will hold title sponsorship rights for all tournaments held under the aegis of the Badminton Association of India (BAI) for the next three years.
BAI President Himanta Biswa Sarma said, "We would like to thank Yonex-Sunrise for their continuous support to Indian badminton. We are really very happy with this new deal going through and will give us financial stability going forward and will help us to develop and promote the sport further in the country.”
According to a release, the contract was penned on Thursday after inviting tenders from leading equipment companies.
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BAI inks Rs 75 crore deal with Yonex
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