<p>TikTok will be the global sponsor for the rescheduled Euro 2020 soccer tournament set to begin in June this year, the sport's European governing body UEFA announced on Thursday.</p>.<p>The popular Chinese short video app, the first digital entertainment platform to sponsor a major international tournament for UEFA, also has broadcast sponsorship rights as part of the deal.</p>.<p>UEFA said in a statement that TikTok will launch features such as augmented reality effects, hashtag challenges, TikTok LIVEs and Sounds for the tournament.</p>.<p>"We are looking forward to working closely with TikTok to provide fans globally with a unique and innovative experience, which will give them the opportunity to connect and share their passion," said UEFA marketing director Guy-Laurent Epstein.</p>.<p>The 24-nation Euro 2020 tournament, a major revenue generator for UEFA and the national federations across Europe, was postponed in March by 12 months due to the Covid-19 outbreak.</p>
<p>TikTok will be the global sponsor for the rescheduled Euro 2020 soccer tournament set to begin in June this year, the sport's European governing body UEFA announced on Thursday.</p>.<p>The popular Chinese short video app, the first digital entertainment platform to sponsor a major international tournament for UEFA, also has broadcast sponsorship rights as part of the deal.</p>.<p>UEFA said in a statement that TikTok will launch features such as augmented reality effects, hashtag challenges, TikTok LIVEs and Sounds for the tournament.</p>.<p>"We are looking forward to working closely with TikTok to provide fans globally with a unique and innovative experience, which will give them the opportunity to connect and share their passion," said UEFA marketing director Guy-Laurent Epstein.</p>.<p>The 24-nation Euro 2020 tournament, a major revenue generator for UEFA and the national federations across Europe, was postponed in March by 12 months due to the Covid-19 outbreak.</p>