<p>Goldplus, a jewellery brand from Titan Industries has captured this significance by presenting ‘The World’s 1st ever gold jewellery car’. The car celebrates 5,000 glorious years of jewellery making in India. The Goldplus Car was unveiled by Ratan N Tata.<br /><br />Taking over from the concept created by imaginative and passionate designers, 30 devoted artisans have dedicated their time and expertise to create this masterpiece. <br /><br />About 80kgs of 22 Karat gold, approximately 15 Kg of silver, gem stones and 14 techniques of Jewellery making - from the intricate Filigree work to the delicate and colorful Meenakari work, from the stunning Kundan to the traditional Naqashi work – all were incorporated to bring ‘HER’ to life. The Goldplus Car marks the convergence of diverse and culturally distinct jewellery techniques from across India.<br /><br />Culture & tradition<br />Titan Industries Managing Director Bhaskar Bhat explained on the occasion, “Since eternity jewellery made with gold and precious stones has been an integral part of the Indian woman’s life. Jewellery for Indians is an embodiment of culture and tradition and so over the years, craftsmen have meticulously used their unmatched skills to showcase this in their designs. <br /><br />Our brand Goldplus aims to offer a wide range of beautifully crafted jewellery with traditional and intricate designs. Paying homage to 5,000 years of Jewellery tradition in India, we conceptualised to create ‘The World’s first gold jewellery car’ incorporating a variety of techniques.”<br /><br />Jewellery Division COO C K Venkataraman elaborating on the initiative, said, “Indian jewellery has been an epitome of innovation and creativity and has carved a niche worldwide for itself for the intricacy of the designs crafted out of precious metals and stones. Through this effort we wanted to showcase the expertise of diverse Indian Jewellery making proficiency. Nothing could have been better than a Tata Nano, as there is a perfect synergy between the two brands that cater to the common man.<br /><br />“We plan to take this ‘World’s first jewellery car’ to all Goldplus markets. With this celebration, we salute the craftsmen who gave everything to the art of Jewellery-making over the years.” added Venkataraman.<br /><br />About Goldplus<br />Goldplus, a jewellery retail brand from Titan Industries of the TATA group aims at providing customers in smaller towns and rural India with assured purity of gold in a wide range of beautifully crafted Jewellery. Goldplus today has 29 stores spread across 5 states across India. It is the largest Jewellery chain in Tamil Nadu.<br /><br />Goldplus is targeted at semi urban and rural areas and aims to herald standardisation in a largely undifferentiated market by establishing quality benchmarks. Goldplus aims to create awareness about gold purity and thereby set new Jewellery standards in India.</p>
<p>Goldplus, a jewellery brand from Titan Industries has captured this significance by presenting ‘The World’s 1st ever gold jewellery car’. The car celebrates 5,000 glorious years of jewellery making in India. The Goldplus Car was unveiled by Ratan N Tata.<br /><br />Taking over from the concept created by imaginative and passionate designers, 30 devoted artisans have dedicated their time and expertise to create this masterpiece. <br /><br />About 80kgs of 22 Karat gold, approximately 15 Kg of silver, gem stones and 14 techniques of Jewellery making - from the intricate Filigree work to the delicate and colorful Meenakari work, from the stunning Kundan to the traditional Naqashi work – all were incorporated to bring ‘HER’ to life. The Goldplus Car marks the convergence of diverse and culturally distinct jewellery techniques from across India.<br /><br />Culture & tradition<br />Titan Industries Managing Director Bhaskar Bhat explained on the occasion, “Since eternity jewellery made with gold and precious stones has been an integral part of the Indian woman’s life. Jewellery for Indians is an embodiment of culture and tradition and so over the years, craftsmen have meticulously used their unmatched skills to showcase this in their designs. <br /><br />Our brand Goldplus aims to offer a wide range of beautifully crafted jewellery with traditional and intricate designs. Paying homage to 5,000 years of Jewellery tradition in India, we conceptualised to create ‘The World’s first gold jewellery car’ incorporating a variety of techniques.”<br /><br />Jewellery Division COO C K Venkataraman elaborating on the initiative, said, “Indian jewellery has been an epitome of innovation and creativity and has carved a niche worldwide for itself for the intricacy of the designs crafted out of precious metals and stones. Through this effort we wanted to showcase the expertise of diverse Indian Jewellery making proficiency. Nothing could have been better than a Tata Nano, as there is a perfect synergy between the two brands that cater to the common man.<br /><br />“We plan to take this ‘World’s first jewellery car’ to all Goldplus markets. With this celebration, we salute the craftsmen who gave everything to the art of Jewellery-making over the years.” added Venkataraman.<br /><br />About Goldplus<br />Goldplus, a jewellery retail brand from Titan Industries of the TATA group aims at providing customers in smaller towns and rural India with assured purity of gold in a wide range of beautifully crafted Jewellery. Goldplus today has 29 stores spread across 5 states across India. It is the largest Jewellery chain in Tamil Nadu.<br /><br />Goldplus is targeted at semi urban and rural areas and aims to herald standardisation in a largely undifferentiated market by establishing quality benchmarks. Goldplus aims to create awareness about gold purity and thereby set new Jewellery standards in India.</p>
