<p>Private equity firm Privateer Holdings has announced the creation of the "world's first global cannabis brand" in partnership with the family of late reggae icon Bob Marley.<br /><br />"Marley Natural will offer premium cannabis products that honour the life and legacy of Bob Marley as well as his belief in the benefits of cannabis," Privateer said Tuesday.<br /><br />Rohan Marley, one of Bob's sons, said the family decided to work with Privateer Holdings "because they understand and respect our father's legacy".<br /><br />"My dad would be so happy to see people understanding the healing power of the herb," said Cedella Marley, Bob's daughter.<br /><br />Privateer CEO Brendan Kennedy said the firm was "honoured to work with the Marley family to bring his voice to a professional, authentic and modern brand that will be a defining first in the cannabis industry".<br /><br />Bob Marley, who was only 36 when he died of cancer in 1981, practised the Rastafarian faith, which regards marijuana as a sacrament.</p>
<p>Private equity firm Privateer Holdings has announced the creation of the "world's first global cannabis brand" in partnership with the family of late reggae icon Bob Marley.<br /><br />"Marley Natural will offer premium cannabis products that honour the life and legacy of Bob Marley as well as his belief in the benefits of cannabis," Privateer said Tuesday.<br /><br />Rohan Marley, one of Bob's sons, said the family decided to work with Privateer Holdings "because they understand and respect our father's legacy".<br /><br />"My dad would be so happy to see people understanding the healing power of the herb," said Cedella Marley, Bob's daughter.<br /><br />Privateer CEO Brendan Kennedy said the firm was "honoured to work with the Marley family to bring his voice to a professional, authentic and modern brand that will be a defining first in the cannabis industry".<br /><br />Bob Marley, who was only 36 when he died of cancer in 1981, practised the Rastafarian faith, which regards marijuana as a sacrament.</p>