Offering ample opportunity for customers to recover unused gift card money, says Amazon

'Gift card issuer sends two reminders to the purchaser of the gift card before the expiration date. Even after the expiration, customers can easily contact our customer care team for reactivation, if needed,' Amazon said in a statement.

Amaravati: Following Andhra Pradesh Deputy Chief Minister Pawan Kalyan's call for simplicity, transparency, and equity in recovering the balance of expired gift cards from e-commerce players, Amazon stated on Tuesday that it offers ample opportunities for customers to recover their money and adheres to RBI guidelines.

Kalyan on Monday alleged that the process is seamless when it comes to adding money to an Amazon gift card but completely opposite when trying to recover money from an expired one.

He said users are compelled to contact customer service, explain their situation and go through a lengthier and complicated procedure, instead of the unused balance automatically going back to the linked bank account.

"Gift card issuer sends two reminders to the purchaser of the gift card before the expiration date. Even after the expiration, customers can simply and easily contact our customer care team for reactivation, if needed," Amazon said in a statement.

Besides adhering to the relevant regulations and guidelines of the RBI, Amazon said its co-branded gift cards can be redeemed on its e-commerce platform and across more than 10,000 apps for everyday use cases.