<p>Hyderabad: Over 4.8 lakh biryanis were ordered on Swiggy during new year’s eve celebrations with a peak of 1,244 units of the dish being ordered every minute, sources employed with the food delivery platform said on Monday.</p><p>While close to one in every four biryani orders were placed in Hyderabad, Swiggy Instamart -- the platform for ordering groceries and home essentials -- did 1.6x more orders per minute in comparison to the previous record high witnessed during the 2023 Cricket World Cup final on November 19.</p><p>By the evening, both Swiggy's food delivery and Instamart services surpassed the highs of the previous year, sources said.</p><p>Swiggy delivered 3.50 lakh biryani orders and dispatched over 2.5 lakh pizzas across the country last year in the same period.</p><p>"New Year's Eve '24 broke all records across Swiggy Food and Instamart ! With the team at the stroke of midnight - could not be happier," Rohit Kapoor, CEO of Food Marketplace, Swiggy, said.</p><p>"Almost a million users were active on the Swiggy app in the last hour. That's more than the number of people who will join the gym starting tomorrow," the app said in a post on 'X' at 9.50 PM on Sunday. Over a million people ordered food for others this year, it said.</p>. <p>Swiggy Instamart in a separate post at 9.24 PM on Sunday said orders for condoms peaked at 1,722 condoms per hour in the morning.</p>
<p>Hyderabad: Over 4.8 lakh biryanis were ordered on Swiggy during new year’s eve celebrations with a peak of 1,244 units of the dish being ordered every minute, sources employed with the food delivery platform said on Monday.</p><p>While close to one in every four biryani orders were placed in Hyderabad, Swiggy Instamart -- the platform for ordering groceries and home essentials -- did 1.6x more orders per minute in comparison to the previous record high witnessed during the 2023 Cricket World Cup final on November 19.</p><p>By the evening, both Swiggy's food delivery and Instamart services surpassed the highs of the previous year, sources said.</p><p>Swiggy delivered 3.50 lakh biryani orders and dispatched over 2.5 lakh pizzas across the country last year in the same period.</p><p>"New Year's Eve '24 broke all records across Swiggy Food and Instamart ! With the team at the stroke of midnight - could not be happier," Rohit Kapoor, CEO of Food Marketplace, Swiggy, said.</p><p>"Almost a million users were active on the Swiggy app in the last hour. That's more than the number of people who will join the gym starting tomorrow," the app said in a post on 'X' at 9.50 PM on Sunday. Over a million people ordered food for others this year, it said.</p>. <p>Swiggy Instamart in a separate post at 9.24 PM on Sunday said orders for condoms peaked at 1,722 condoms per hour in the morning.</p>