<p>Homegrown FCMG major Dabur India on Thursday said it is taking steps to replace paper cartons used for packing its ayurvedic toothpaste 'Dabur Red Paste' with eco-friendly packaging.</p>.<p>The move is part of sustainable and eco-friendly initiatives.</p>.<p>The company has launched a pilot initiative to remove paper cartons from Dabur Red Paste and a new eco-friendly packaging is being rolled out in key modern trade outlets in a joint initiative with Reliance Retail, according to a joint statement.</p>.<p>The paper saved by removing the outer cartons would be repurposed to create notebooks for underserved children supported by Child Rights and You (CRY).</p>.<p>Dabur India Marketing Head-Oral Care Harkawal Singh said under its campaign, 'Give up the Carton, Give me a Future' in association with CRY, the paper saved from removing the outer cartons will be used to make notebooks that would be distributed among over 1,20,000 underserved children.</p>.<p>Reliance Retail CEO Grocery Damodar Mall said, "we are excited about working with Dabur on this smart way to reduce paper usage in packaging. Supermarket & SuperApp shoppers are aware citizens and are open to embracing such green efforts. They'll welcome this right away".</p>.<p>In addition, Dabur India is rolling out an outer paper carton-free low unit price pack, specially created for rural markets.</p>.<p>Dabur has been driving several environmental sustainability initiatives, which includes promoting biodiversity, collecting, processing and recycling post-consumer plastic waste, besides reducing the use of paper in product packaging.</p>.<p><strong>Check out DH latest videos:</strong></p>
<p>Homegrown FCMG major Dabur India on Thursday said it is taking steps to replace paper cartons used for packing its ayurvedic toothpaste 'Dabur Red Paste' with eco-friendly packaging.</p>.<p>The move is part of sustainable and eco-friendly initiatives.</p>.<p>The company has launched a pilot initiative to remove paper cartons from Dabur Red Paste and a new eco-friendly packaging is being rolled out in key modern trade outlets in a joint initiative with Reliance Retail, according to a joint statement.</p>.<p>The paper saved by removing the outer cartons would be repurposed to create notebooks for underserved children supported by Child Rights and You (CRY).</p>.<p>Dabur India Marketing Head-Oral Care Harkawal Singh said under its campaign, 'Give up the Carton, Give me a Future' in association with CRY, the paper saved from removing the outer cartons will be used to make notebooks that would be distributed among over 1,20,000 underserved children.</p>.<p>Reliance Retail CEO Grocery Damodar Mall said, "we are excited about working with Dabur on this smart way to reduce paper usage in packaging. Supermarket & SuperApp shoppers are aware citizens and are open to embracing such green efforts. They'll welcome this right away".</p>.<p>In addition, Dabur India is rolling out an outer paper carton-free low unit price pack, specially created for rural markets.</p>.<p>Dabur has been driving several environmental sustainability initiatives, which includes promoting biodiversity, collecting, processing and recycling post-consumer plastic waste, besides reducing the use of paper in product packaging.</p>.<p><strong>Check out DH latest videos:</strong></p>