<p>Flipkart Group on Thursday said it has acquired electronics re-commerce company Yaantra for an undisclosed sum.</p>.<p>The acquisition, said Flipkart, will augment its existing refurbishment business in the smartphone category.</p>.<p>"Through the acquisition of Yaantra, we are enhancing our capabilities in a domain that is critical for the growth of the digital economy in India, as well as developing a comprehensive service ecosystem to support its expansion," said Ravi Iyer, Senior Vice President and Head, Corporate Development, Flipkart.</p>.<p><strong>Also Read | <a href="https://www.deccanherald.com/national/ensure-ecommerce-rules-are-not-relaxed-cait-to-centre-1067242.html">Ensure ecommerce rules are not relaxed: CAIT to Centre</a></strong></p>.<p>Founded in 2013 by Jayant Jha, Ankit Saraf and Anmol Gupta, Yaantra repairs and sells refurbished consumer tech products such as smartphones and laptops.</p>.<p>The recommerce market in India is growing at a rapid pace.</p>.<p>However, the Indian smartphone refurbishment market is largely unorganised and fragmented, which has posed trust and convenience issues for end consumers.</p>.<p>With the acquisition of Yaantra, Flipkart said it will enable greater access to affordable refurbished smartphones, offering value and convenience for the end consumers.</p>.<p><strong>Also Read | <a href="https://www.deccanherald.com/opinion/global-brands-in-india-have-a-mutiny-at-hand-1068835.html">Global brands in India have a mutiny at hand</a></strong></p>.<p>The Yaantra team will help Flipkart build capabilities in this domain and accelerate its e-commerce scale-up plans.</p>.<p>The business will report to Prakash Sikaria, Senior Vice President and Head of Flipkart's Growth Charter.</p>.<p>"We believe this association will prove to be a game-changer in making the Indian refurbished market a success and creating an even better experience for our consumers," said Jha, Co-Founder and CEO, Yaantra.</p>.<p><strong>Watch the latest DH Videos here:</strong></p>
<p>Flipkart Group on Thursday said it has acquired electronics re-commerce company Yaantra for an undisclosed sum.</p>.<p>The acquisition, said Flipkart, will augment its existing refurbishment business in the smartphone category.</p>.<p>"Through the acquisition of Yaantra, we are enhancing our capabilities in a domain that is critical for the growth of the digital economy in India, as well as developing a comprehensive service ecosystem to support its expansion," said Ravi Iyer, Senior Vice President and Head, Corporate Development, Flipkart.</p>.<p><strong>Also Read | <a href="https://www.deccanherald.com/national/ensure-ecommerce-rules-are-not-relaxed-cait-to-centre-1067242.html">Ensure ecommerce rules are not relaxed: CAIT to Centre</a></strong></p>.<p>Founded in 2013 by Jayant Jha, Ankit Saraf and Anmol Gupta, Yaantra repairs and sells refurbished consumer tech products such as smartphones and laptops.</p>.<p>The recommerce market in India is growing at a rapid pace.</p>.<p>However, the Indian smartphone refurbishment market is largely unorganised and fragmented, which has posed trust and convenience issues for end consumers.</p>.<p>With the acquisition of Yaantra, Flipkart said it will enable greater access to affordable refurbished smartphones, offering value and convenience for the end consumers.</p>.<p><strong>Also Read | <a href="https://www.deccanherald.com/opinion/global-brands-in-india-have-a-mutiny-at-hand-1068835.html">Global brands in India have a mutiny at hand</a></strong></p>.<p>The Yaantra team will help Flipkart build capabilities in this domain and accelerate its e-commerce scale-up plans.</p>.<p>The business will report to Prakash Sikaria, Senior Vice President and Head of Flipkart's Growth Charter.</p>.<p>"We believe this association will prove to be a game-changer in making the Indian refurbished market a success and creating an even better experience for our consumers," said Jha, Co-Founder and CEO, Yaantra.</p>.<p><strong>Watch the latest DH Videos here:</strong></p>