<p>The web search giant has teamed up with Intel, Sony and Logitech to develop a new television platform that the company hopes will extend its dominance from computers and cellphones to televisions, The New York Times and Wall Street Journal reported Wednesday.<br /><br />The reports said that the Google service will run on set-top boxes or built-in TV hardware that uses Intel's energy-efficient Atom processors, Google's Android operating system and remote controls developed by Logitech.<br /><br />The open-source Google TV platform will be open to third-party developers to write their own plug-ins, as they have for the Android platform, the paper reported. Sony is hoping build the new service into its TV sets in a move that could help it gain against increasingly fierce competition from Samsung and others, the reports said.</p>
<p>The web search giant has teamed up with Intel, Sony and Logitech to develop a new television platform that the company hopes will extend its dominance from computers and cellphones to televisions, The New York Times and Wall Street Journal reported Wednesday.<br /><br />The reports said that the Google service will run on set-top boxes or built-in TV hardware that uses Intel's energy-efficient Atom processors, Google's Android operating system and remote controls developed by Logitech.<br /><br />The open-source Google TV platform will be open to third-party developers to write their own plug-ins, as they have for the Android platform, the paper reported. Sony is hoping build the new service into its TV sets in a move that could help it gain against increasingly fierce competition from Samsung and others, the reports said.</p>