Khadi India on Monday celebrated the birthday of Prime Minister Narendra Modi by launching an exclusive designer range of 'Modi Jackets' and 'Modi Kurtas' at its flagship store at Connaught Place here.
Khadi and Village Industries Commission (KVIC) Chairman Vinai Kumar Saxena said that the designer jackets and kurtas will also be available at all Khadi outlets in the country.
He said KVIC workers celebrated with fervour and gaiety, the 68th birthday of Modi who himself has become the biggest brand Ambassador of the Khadi.
Saxena said it was the inspiration and vision of the prime minister that Khadi had achieved several milestones in the last four years.
"For Khadi, Prime Minister himself has become the biggest brand Ambassador. It was his call of 'Khadi for Fashion' that millions of youths adopted Khadi. The launch of these designer jackets and kurtas is the expression of love and gratitude from our artisans for whom the Prime Minister has always shown his concern," Saxena said.
He said the new collection, stitched by expert tailors, was available in affordable range of Rs 999 to Rs 3,500.
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Khadi launches 'Modi jackets & kurtas’ on PM's birthday
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