<p class="title">Footwear maker Liberty Shoes on Wednesday announced its foray into lifestyle retail and unveiled its new business venture, Liberty Lifestyle.</p>.<p class="bodytext">Liberty Lifestyle has introduced its first range of perfumes, commencing its entry into fast-growing fragrances segment, the company said in a statement.</p>.<p class="bodytext">"The fragrance segment currently occupies 5% share of the total lifestyle market in India giving us a huge window for growth. We aim to establish the brand as the most preferred and recognised luxury perfume brands by 2020," said Liberty Shoes CEO Adesh Kumar Gupta.</p>.<p class="bodytext">The company aspires to compete with mass-market players in the segment.</p>.<p class="bodytext">"We are hoping to get a tremendous response from the millennial and are targeting sales of over 2 lakh bottles by the end of next year," he added.</p>.<p class="bodytext">Its EDP (Eau de Parfum) collection consists of twelve fragrances.</p>.<p class="bodytext">In addition to this, the brand will also offer an aftershave for men.</p>
<p class="title">Footwear maker Liberty Shoes on Wednesday announced its foray into lifestyle retail and unveiled its new business venture, Liberty Lifestyle.</p>.<p class="bodytext">Liberty Lifestyle has introduced its first range of perfumes, commencing its entry into fast-growing fragrances segment, the company said in a statement.</p>.<p class="bodytext">"The fragrance segment currently occupies 5% share of the total lifestyle market in India giving us a huge window for growth. We aim to establish the brand as the most preferred and recognised luxury perfume brands by 2020," said Liberty Shoes CEO Adesh Kumar Gupta.</p>.<p class="bodytext">The company aspires to compete with mass-market players in the segment.</p>.<p class="bodytext">"We are hoping to get a tremendous response from the millennial and are targeting sales of over 2 lakh bottles by the end of next year," he added.</p>.<p class="bodytext">Its EDP (Eau de Parfum) collection consists of twelve fragrances.</p>.<p class="bodytext">In addition to this, the brand will also offer an aftershave for men.</p>