<p> Four wheeler major Maruti Suzuki India (MSIL) has launched NEXA, its new premium sales channel in Chennai. NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of retail experience for the customer.<br /><br /></p>.<p>After inaugurating the NEXA OMR located at Perungudi near Chennai, R S Kalsi, Executive Director (Marketing and Sales) and Partho Banerjee Senior Vice President said that about 100 NEXA showrooms will come up across India over the next eight months.<br /><br />According to them, MSIL has consistently led the industry in terms of reach, depth and quality of sales and service network. The high level of customer satisfaction at the network has contributed to the Company achieving a market share in the range of 45 per cent.<br /><br />To attain its medium term goal of two million annual sales by 2020, the Company is taking new initiatives in all areas of business. It is reaching out to new segments of customers emerging in a changing India.<br /><br />Over the years, Maruti Suzuki India has relied on customer feedback to introduce new products and create new categories. It was also the first to offer a bouquet of ‘solutions’ to customers (insurance, finance, trade-in of pre-owned cars) at its dealerships. Its next step is taking the lead in offering customers ‘experience’, through NEXA.<br /><br />S-Cross, India’s first premium crossover that debuted on August 5, 2015, is the first car to be sold under NEXA. Several new models will be added to both channels as part of the Company’s medium term goal of teo million annual sales by 2020.<br /><br />At launch, nearly 1,000 Relationship Managers have been recruited and trained; their number will go up to 2,500 in the next six to eight months. Many of them are being hired from sectors like aviation, hospitality and financial services, expanding the talent pool of the automobile sector, another industry first.<br /><br /></p>
<p> Four wheeler major Maruti Suzuki India (MSIL) has launched NEXA, its new premium sales channel in Chennai. NEXA marks the first initiative by an automobile company to go beyond selling cars and create a new format of retail experience for the customer.<br /><br /></p>.<p>After inaugurating the NEXA OMR located at Perungudi near Chennai, R S Kalsi, Executive Director (Marketing and Sales) and Partho Banerjee Senior Vice President said that about 100 NEXA showrooms will come up across India over the next eight months.<br /><br />According to them, MSIL has consistently led the industry in terms of reach, depth and quality of sales and service network. The high level of customer satisfaction at the network has contributed to the Company achieving a market share in the range of 45 per cent.<br /><br />To attain its medium term goal of two million annual sales by 2020, the Company is taking new initiatives in all areas of business. It is reaching out to new segments of customers emerging in a changing India.<br /><br />Over the years, Maruti Suzuki India has relied on customer feedback to introduce new products and create new categories. It was also the first to offer a bouquet of ‘solutions’ to customers (insurance, finance, trade-in of pre-owned cars) at its dealerships. Its next step is taking the lead in offering customers ‘experience’, through NEXA.<br /><br />S-Cross, India’s first premium crossover that debuted on August 5, 2015, is the first car to be sold under NEXA. Several new models will be added to both channels as part of the Company’s medium term goal of teo million annual sales by 2020.<br /><br />At launch, nearly 1,000 Relationship Managers have been recruited and trained; their number will go up to 2,500 in the next six to eight months. Many of them are being hired from sectors like aviation, hospitality and financial services, expanding the talent pool of the automobile sector, another industry first.<br /><br /></p>
