<p>Mindtree Limited on Friday announced its new brand identity with the unveiling of its mission, values and logo as an initiative to reinforce its ongoing transformation to an expertise-led organisation.<br /><br /></p>.<p>It said that the rebranding activity is a strategic component of Mindtree’s vision of becoming a billion-dollar company.<br /><br />“Mindtree is looking confidently at the future, standing on the strong foundation that we built in the last 13 years” said Mindtree Chairman Subroto a.<br /><br />Mindtree’s new logo of multiple strands weaving into a harmonious hub represents the meeting of minds and technology and speaks of humanity while projecting a forward looking momentum and the company said that the tagline “Welcome to possible” is a simple but powerful expression of the brand mission, values and promise.<br /><br />“The new identity captures our values and beliefs. The brand voice - bright, confident and active will drive our behaviour and lead us to greater successes” said Mindtree Chief Executive Officer Krishnakumar Natarajan said.<br /><br />The brand identity was designed in Los Angeles, USA by Siegel + Gale.</p>
<p>Mindtree Limited on Friday announced its new brand identity with the unveiling of its mission, values and logo as an initiative to reinforce its ongoing transformation to an expertise-led organisation.<br /><br /></p>.<p>It said that the rebranding activity is a strategic component of Mindtree’s vision of becoming a billion-dollar company.<br /><br />“Mindtree is looking confidently at the future, standing on the strong foundation that we built in the last 13 years” said Mindtree Chairman Subroto a.<br /><br />Mindtree’s new logo of multiple strands weaving into a harmonious hub represents the meeting of minds and technology and speaks of humanity while projecting a forward looking momentum and the company said that the tagline “Welcome to possible” is a simple but powerful expression of the brand mission, values and promise.<br /><br />“The new identity captures our values and beliefs. The brand voice - bright, confident and active will drive our behaviour and lead us to greater successes” said Mindtree Chief Executive Officer Krishnakumar Natarajan said.<br /><br />The brand identity was designed in Los Angeles, USA by Siegel + Gale.</p>
