<p>"We will tie-up with high quality merchants on the local level and will offer discounts ranging from 30-60 per cent on normal prices," Rediff Chairman and Chief Executive Ajit Balakrishnan told reporters here.<br /><br />Offers will be on only for a single day and a consumer will have to make an advance payment either electronically or by cash, which will be picked up by a Rediff representative from the doorstep.<br /><br />"On payment, you will get a coupon which carries a distinct number and the customer pays the remaining amount to the merchant to execute the transaction," Balakrishnan said, adding initially it is being launched in 40 cities and has tied-up with over 700 merchants engaged in 70 product categories.<br /><br />Rediff will get a percentage of the transaction as its commission, he said, without disclosing a minimum number on which the company will work. Also, it will negotiate deals before they are put up on the website so that the buyer gets enticed.<br /><br />The merchant will not pay anything to Rediff for merely hosting the advertisement, he said.<br />Rediff is expecting up to 60 per cent of business from Mumbai and Delhi, in tandem with Iinternet users, he said.<br /><br />A host of websites like snapdeal.com give products similar to this currently but Balakrishnan said the real competition will be from newspaper classifieds, outdoor media companies and local cable channels.</p>
<p>"We will tie-up with high quality merchants on the local level and will offer discounts ranging from 30-60 per cent on normal prices," Rediff Chairman and Chief Executive Ajit Balakrishnan told reporters here.<br /><br />Offers will be on only for a single day and a consumer will have to make an advance payment either electronically or by cash, which will be picked up by a Rediff representative from the doorstep.<br /><br />"On payment, you will get a coupon which carries a distinct number and the customer pays the remaining amount to the merchant to execute the transaction," Balakrishnan said, adding initially it is being launched in 40 cities and has tied-up with over 700 merchants engaged in 70 product categories.<br /><br />Rediff will get a percentage of the transaction as its commission, he said, without disclosing a minimum number on which the company will work. Also, it will negotiate deals before they are put up on the website so that the buyer gets enticed.<br /><br />The merchant will not pay anything to Rediff for merely hosting the advertisement, he said.<br />Rediff is expecting up to 60 per cent of business from Mumbai and Delhi, in tandem with Iinternet users, he said.<br /><br />A host of websites like snapdeal.com give products similar to this currently but Balakrishnan said the real competition will be from newspaper classifieds, outdoor media companies and local cable channels.</p>