UK plans to increase control over Google in search

London: Britain's competition regulator on Tuesday said it was proposing to designate Google with "strategic market status" to give it greater control over how the US tech giant operates search services.

The Competition and Markets Authority (CMA) said steps it could take included making it easier for users to access different search providers and ensuring fair ranking principles for businesses appearing on Google search.

It also proposed more transparency and control for publishers whose content appeared in search results if it goes ahead with the designation in October.

Google will be the first company designated since the regulator gained new powers this year.

Google said the move could have significant implications for businesses and consumers in Britain.

"We're concerned that the scope of the CMA's considerations remains broad and unfocused, with a range of interventions being considered before any evidence has been provided," said Oliver Bethell, Google's senior director for competition.