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Tune a jingle, be a part of Metro

Last Updated 18 October 2010, 19:18 IST

The tune will be played every time a ‘Namma Metro’ advertisement is aired and before announcements at the stations; and cash reward of Rs one lakh.

Entries to create the dedicated signature tune, part of BMRCL’s brand building exercise, is not limited to professionals. Anyone with the knowledge and ability to create a tune can send in their entry.

The Corporation is looking for a jingle that reflects ‘Namma Metro’ as a brand, enabling citizens to instantly relate with the project. The BMRCL is planning four-second jingle, the selection process for which will begin end of this month. It coincides with the time the Corporation seeks to decide whether Reach-1 of the project can be commissioned by December 2010, the proposed deadline. Last date to submit entries is October 30.

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(Published 18 October 2010, 19:18 IST)

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