Microsoft plans to sell Razorfish, says report

Microsoft acquired the agency, formerly called Avenue A Razorfish, as part of its $6 billion takeover of a Quantive in 2007.

The report cited an analyst valuing Razorfish at $600 million to $700 million, based on sales of about $400 million last year and profit margins for similar businesses of 12 to 13 per cent.
Razorfish is one of the largest interactive advertising and marketing agencies, boasting a client list that includes McDonald’s Corp, Starwood Hotels & Resorts, and Carnival Cruise Lines.

Microsoft and VivaKi, the digital arm of Publicis, last week unveiled a broad cooperation deal to develop new content, improve marketing performance and better target digital advertising audiences.

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