Under the agreement, RComm subscribers will be charged for a host of paid content on the Ovi Store through integrated billing i.e. the amount will either be included in their monthly mobile phone bills or deducted from their pre-paid balance, informed Reliance Communications 3G Head Prashant Gokarn.

Nokia India's Director-Operator Channels V Ramnath said, "For Reliance consumers, we have especially made available over 17,000 pieces of locally relevant paid for content".
"Our partnership with Reliance Communications is a big step towards providing Indian consumers easy and simplified access to Ovi Store content through operator billing," he added.

Ramnath further informed that the response from consumers in India has already exceeded their expectations with the number of weekly downloads crossing 4.5 million.

The Ovi Store is a one-stop-shop for mobile content to help consumers personalise their Nokia devices. It supports the widest range of content and file types including applications, games, videos, podcasts, productivity tools, web and location-based services and much more.

Launched in 2009, the Ovi Store has 4 million downloads per day globally, a milestone spurred by overall global demand and a recent update that gives users a friendlier look and feel as well as more popular apps and games.