The policy has chalked out plans to tap the full potential of employment, revenue generation and growth prospects of tourism to make it a principal economic activity of the State by 2016. This, the policy says, can be achieved by driving massive investments into the “destination-creating projects” by allowing private sector participation.
The new policy aims at attracting a large share of tourism traffic to the Southern region from the favoured North (Golden triangle tourism circuit of Delhi-Agra-Jaipur). For this, the policy planned to set up South India Tourism Council based on Co-operation.
Besides, the policy has identified 10 basic elements of future strategy for tourism development in the State.
Diversifying the principal source market for both foreign and domestic tourists, addressing shortage of tourists cost-effective accommodation, address road connectivity, development of tourist destinations and circuits, promote new products and improve existing products, streamlining procedures, promotion and publicity and others.
Published 17 July 2009, 17:35 IST