<p>For a cool formal look </p>.<p>The latest summer collection of Raymond, called ‘Cotton Lustre & Cool Edge’, targets the young adult customers, who may require to wear suits regularly and for long periods of time. The collection consists of pure cotton fabrics, with a special finish. Done in collaboration with Raymond Zambaiti, a shirting company under the umbrella of Raymond which provides shirting fabric to a number of renowned brands, this range promises a new look and shine to its customers. <br /><br />“Our company Raymond started off with wool and wool-blended fabrics. Often, wool would be blended with polyester or viscose or polyester and viscose would be blended together for the garments,” says Aniruddha Deshmukh, president – textiles, Raymond Limited. But with this collection, the brand aims to extend its range. “Cotton is a natural fibre. It is an ideal fabric for a country like ours, where it is relatively warm throughout the year,” he informs. “Recently, there have been a number of advancements in cotton finishes as far as trousering is concerned. Technologically also, there have been many improvements. All these factors inspired us to come out with a cotton collection,” he feels. <br /><br />With a price range of Rs 615 to Rs 755 per metre, the stitching of a suit in Raymond costs on an average of Rs 4,500 to Rs 6,500. So on the whole, the cost of a suit will come up to Rs 8,000 approximately. While the collection comprises yarn dyed fabrics, it comes with a gentle sheen at the same time. And comfort is a strong differentiator for this range. “We have always wanted to extend our brand portfolio and wanted to reach out to our customers in a number of ways. That’s how we came up with the theme of summer magic and cotton fabric,” explains Aniruddha. <br /><br />Ask him about how the collection stands out from those offered by other brands, and he says, “Firstly, I haven’t seen any cotton collection in the trouser category, though I have seen a few linen collections.” <br /><br />He adds, “Secondly, we have a wide distribution network due to which we can reach our customers easily. Our distributions are immediately brought to the table. So it’s all about the brand proposition that we offer.”<br /><br />Another highlight of ‘Cotton Lustre & Cool Edge’, according to Aniruddha, is the versatility of fabric. <br /><br />“Most people keep talking about readymade garments. But the range of options offering by a fabric, both in terms of the fibre and the colour, are many.” So the collection, like many other fabric collections of Raymond, offers a variety of choice to the customers.<br /><br />As the name suggests, ‘Cotton Lustre’ suggests the polishing finish given to the fabric. Unlike other cotton materials with a matte finish, in this case, the cotton has a fine finish like that of a worsted wool fabric. This fabric range is suitable for making suits and trousers. <br /><br />The collection offers a complete palette in plains and is yarn dyed to meet the demand of discerning customers. Hence, it’s ideal not just for summers, but for all seasons.</p>.<p>Price <br />* Cloth per metre — Rs 615 to Rs 755 <br />* Suit (approximate cost including stitching charges) — Rs 8,000<br /> </p>
<p>For a cool formal look </p>.<p>The latest summer collection of Raymond, called ‘Cotton Lustre & Cool Edge’, targets the young adult customers, who may require to wear suits regularly and for long periods of time. The collection consists of pure cotton fabrics, with a special finish. Done in collaboration with Raymond Zambaiti, a shirting company under the umbrella of Raymond which provides shirting fabric to a number of renowned brands, this range promises a new look and shine to its customers. <br /><br />“Our company Raymond started off with wool and wool-blended fabrics. Often, wool would be blended with polyester or viscose or polyester and viscose would be blended together for the garments,” says Aniruddha Deshmukh, president – textiles, Raymond Limited. But with this collection, the brand aims to extend its range. “Cotton is a natural fibre. It is an ideal fabric for a country like ours, where it is relatively warm throughout the year,” he informs. “Recently, there have been a number of advancements in cotton finishes as far as trousering is concerned. Technologically also, there have been many improvements. All these factors inspired us to come out with a cotton collection,” he feels. <br /><br />With a price range of Rs 615 to Rs 755 per metre, the stitching of a suit in Raymond costs on an average of Rs 4,500 to Rs 6,500. So on the whole, the cost of a suit will come up to Rs 8,000 approximately. While the collection comprises yarn dyed fabrics, it comes with a gentle sheen at the same time. And comfort is a strong differentiator for this range. “We have always wanted to extend our brand portfolio and wanted to reach out to our customers in a number of ways. That’s how we came up with the theme of summer magic and cotton fabric,” explains Aniruddha. <br /><br />Ask him about how the collection stands out from those offered by other brands, and he says, “Firstly, I haven’t seen any cotton collection in the trouser category, though I have seen a few linen collections.” <br /><br />He adds, “Secondly, we have a wide distribution network due to which we can reach our customers easily. Our distributions are immediately brought to the table. So it’s all about the brand proposition that we offer.”<br /><br />Another highlight of ‘Cotton Lustre & Cool Edge’, according to Aniruddha, is the versatility of fabric. <br /><br />“Most people keep talking about readymade garments. But the range of options offering by a fabric, both in terms of the fibre and the colour, are many.” So the collection, like many other fabric collections of Raymond, offers a variety of choice to the customers.<br /><br />As the name suggests, ‘Cotton Lustre’ suggests the polishing finish given to the fabric. Unlike other cotton materials with a matte finish, in this case, the cotton has a fine finish like that of a worsted wool fabric. This fabric range is suitable for making suits and trousers. <br /><br />The collection offers a complete palette in plains and is yarn dyed to meet the demand of discerning customers. Hence, it’s ideal not just for summers, but for all seasons.</p>.<p>Price <br />* Cloth per metre — Rs 615 to Rs 755 <br />* Suit (approximate cost including stitching charges) — Rs 8,000<br /> </p>
