The hottest topic in town

The only topic of discussion aaj kal is nothing but Love Aaj Kal. Whether it is the film’s lead cast — Saif Ali Khan and Deepika Padukone, or its music or the costumes that the stars have worn in the film, there is a tremendous hype surrounding the project.

The hype is such that at an event held at a brand store in Mumbai, a huge crowd had gathered. They all wanted to have a dekko of Saif Ali Khan who was expected to arrive there to promote the film. The clothes that Saif and Deepika have worn in the film were put up for sale.

The costumes vanished from shelf within minutes. The marketing team of the store never expected this kind of response from fans.

A source from the marketing team said, “What appealed to the people was that they could relate to Saif and Deepika’s costumes in the film.

They are as casual as the common man wearing it on the streets. Plus, they are absolutely affordable.

No wonder they got sold like hot pakodas on a rainy day.”