JOIN USInspired by art and places
Rohit and Rahul were the first to introduce pret men’s wear in 1997 when pret was still unknown to the fashion world. They started ‘CUE’ 10 years ago to introduce comfortable and easy to wear clothing. “It was meant to give people an insight into different types of fashion. We made a beginning with that,” Rohit said.
The two confess that they agree only to disagree. “We never agree with each other on any one thing. We fight a lot but I guess that difference of taste and opinion is what has kept both of us together as friends and colleagues for so many years," says Rohit who opened his own store ‘H2O’, which lays emphasis on fabrics, engineered cuts and details.
Art and places inspire the two designers a great deal. The life and busy streets of New York, Tokyo, Toronto and New Jersey are reflected in the designs of Rohit and Rahul. They don’t mix art and fashion but take their cue from the works of well-known artists. They started ‘Pallete’, a contemporary art studio to preserve, collect and showcase art collected from across the world. “We sensibly borrow and replicate while keeping the identity of the art work intact. Art for us is a serious vocation as well,” says Rahul.
They’ve consciously stayed away from Bollywood because it meant giving a great deal of time and commitment. But now after a couple of years in the fashion industry, they’ve started designing for the film industry. “Most of those who approach us from the film fraternity are friends. Unlike their on screen persona, the stars like their clothes simple and uncomplicated. They have a keen sense of fashion and know exactly what they want,” observes Rahul.
Rohit and Rahul admire the fashion sense of Bangaloreans. “The Bangalore ‘wallahs’ keep it cool and trendy. What’s even more intriguing is that they’re up to date with the latest in the fashion circuit,” Rahul sums up.