<p>Cricket in India has grown by leaps and bounds with the one billion-plus population lapping up new formats like the Indian Premier League, and the new edition will aim to become the independent voice of cricket in the sub-continent.<br /><br />"The chance to marry Wisden's age-old strengths with the 21st century home of the game was too good to ignore," said Wisden editor Lawrence Booth.<br /><br />The first edition will be launched in October 2012 with a vast pool of writers, including some of the great Indian players and respected journalists, contributing to the issue.<br /><br />Founded in 1864, Wisden has been published every year since and is recognised around the world as the definitive record of the game.<br /><br />Bloomsbury, best known as the publisher of the Harry Potter books, sells about 40,000 editions of Wisden each year, but the potential in the Indian sub-continent is 50 times more, said director Richard Charkin.<br /><br />Charkin also sees huge scope in the mobile phone and internet market, where it will provide commentary and opinions online.<br /><br />A new Wisden India Hall of Fame is to be set up to recognise the greats of the game. <br /><br />Bloomsbury has signed a long-term licensing agreement with sports marketing group FidelisWorld for Wisden India, with the deal also covering Pakistan, Bangladesh, Sri Lanka and North America, which has a large Indian ex-pat market.</p>
<p>Cricket in India has grown by leaps and bounds with the one billion-plus population lapping up new formats like the Indian Premier League, and the new edition will aim to become the independent voice of cricket in the sub-continent.<br /><br />"The chance to marry Wisden's age-old strengths with the 21st century home of the game was too good to ignore," said Wisden editor Lawrence Booth.<br /><br />The first edition will be launched in October 2012 with a vast pool of writers, including some of the great Indian players and respected journalists, contributing to the issue.<br /><br />Founded in 1864, Wisden has been published every year since and is recognised around the world as the definitive record of the game.<br /><br />Bloomsbury, best known as the publisher of the Harry Potter books, sells about 40,000 editions of Wisden each year, but the potential in the Indian sub-continent is 50 times more, said director Richard Charkin.<br /><br />Charkin also sees huge scope in the mobile phone and internet market, where it will provide commentary and opinions online.<br /><br />A new Wisden India Hall of Fame is to be set up to recognise the greats of the game. <br /><br />Bloomsbury has signed a long-term licensing agreement with sports marketing group FidelisWorld for Wisden India, with the deal also covering Pakistan, Bangladesh, Sri Lanka and North America, which has a large Indian ex-pat market.</p>