Addressing a rally here today as part of Advani's 'Jan Chetna Yatra', he  reacted to reports of friction between him and the BJP veteran and said these had been created by the media during its coverage of the Yatra yesterday.

"It is all a handiwork of the media barons," Modi said, in the presence of Advani whom he accompanied in the specially-configured bus throughout the Yatra yesterday and today to drive home the point that all was well between the two.

He was reacting to reports that there were cold vibes between him and Advani, both said to be in the race for the prime minister's post, despite his welcoming him in Vapi with garland.

Rebutting the news of rift, the Gujarat CM also referred to today's newspaper photographs of the vacant chair between him and Advani in yesterday's meeting in Vapi  as proof of their differences, and said the chair "remained vacant because state party president R C Faldu was delivering his speech."

"There is a visible major rift because the chair between Anant Kumar and Advaniji was empty. If Modi is standing to deliver his speech, then his chair would obviously be empty.

"All the national dailies had a big story about the chair between Anant Kumar and Advaniji being empty.  What has happened.  May be just as we add spice to bland food, similarly media sensationalising things," he said.

"Media liked creating a controversy," Modi said lamenting that the media barons were "playing into the hands of certain Congress leaders who were working behind the scenes for planting such news items which were untrue."

"Even if I am not in the newspaper headlines or TV screens, I have found a place in the hearts of the people," Modi told the crowds which roared in applause.