They meant business

celebrations galore A bhangra performance.

The heat was on with competitions in the various segments kick-starting on the first day itself. Using the theme, ‘Metal Economy’, the fest encompassed activities based on  core subject  – business management. Competitions like marketing, finance, human resource, operations, information technology, PR, CSR and quiz were held. However,  the highlight of the fest was the best manager competition.

For many of the events, like business quiz, PR and HR rounds, the students had to show their knowledge of the business world. Said Deril, a second year student, “These fests are not only about sticking to what is taught to us in classrooms but also about things going on in the real world of business. That’s why in the PR rounds we introduced the various scams and asked the participants how they will handle it. We even tested their general knowledge by screening various company logos and asking them to guess which company it belonged to.”

Participants also got a chance to use their creativity and make a product and then go out on Brigade Road and try and sell it.

“This was introduced in the marketing event. This gave a great platform to test our marketing skills in public,” said Raj, another second year student.

There was plenty of learning experience for not only the participants but also the student organisers, who had come together for the first time to put up a fest of this scale.

Nilanjana, who was part of the marketing event, said that the fest did leave a lasting impression on all of them. “We finally got to use the theories that we learnt in class. From teamwork, time management to making sure that everything goes smoothly, there were many glitches but I am glad we came through all of it,” she added.

To add a fun element to the fest, activities like debate, photography and even a short film competition called ‘Life@college’ were held.

“This was just a break from the other activities. We wanted students to capture the spirit of the campus and express it through various mediums,” said Alex, a second year student.

While the second day saw most of the final rounds, the highlight was ‘Luminescence’, the cultural programme that allowed the students to let their hair down and enjoy.

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