Never expected 'Kolaveri di' to become such a rage: Dhanush

Never expected 'Kolaveri di' to become such a rage: Dhanush

The Tanglish (Tamil and English) song, a funny take on a heartbreak, is from the Dhanush's upcoming Tamil movie '3'. It has already become a craze on internet with over 14 lakh views on YouTube.

"I am overwhelmed by the response. When we were recording the song, we never thought it would become such a rage. We didn't have any plans, any marketing strategy to make the song a hit. It just happened. My voice is full of mistakes and that's why it suits the song. I guess that worked for the song because it can be easily hummed," Dhanush told PTI over phone from Chennai.

'Kolaveri di' (why this murderous rage), which is being shared by the online community rapidly, was released digitally on November 16 by Sony Music. The video shows Dhanush, the son-in-law of superstar Rajinikanth, singing the song in a studio and composer Anirudh Ravichander on the keyboard while director Aishwarya R Dhanush and co-star Shruti Hassan watch along and give suggestions.

"When I was writing down the lyrics, I kept in mind all the English words that are used in the Tamil vocabulary. Words like I, you, me, how, why, cow.. I just framed them into sentences and thats how I came up with the song," said Dhanush, who also penned down the lyrics of the song.

Debutant music-director Anirudh Ravichander said they wanted to do something new with the song and it was Aishwarya who came up with the concept.

"Aishwarya maam gave me the situation and asked me to weave around it. The concept of heartbreak is very common and happens all the time. We wanted to try a new concept with (Tamil–English) lyrics and surprisingly it worked," Anirudh told PTI.

"We have used different instruments from all over the world. Shehnai, strings, acoustic guitar, acoustic bass. I have kept the keyboard sound minimal," he added. Bollywood mega star Amitabh Bachchan is the latest to be smitten by the quirky lyrics and foot-tapping music of the song.

"Just heard 'Kolaveri di' after much talk on it ... its so original and catchy ..congrats Dhanush and Aishwarya (Rajni's daughter) .. love," Bachchan posted on Twitter. Dhanush replied, saying, "It's a great honour to get a tweet from Big B, very kind of him. I dedicate the tweet to all you guys who made kolaveri this big. Love you guys. God bless," he posted.

'Kolaveri' appeared as the number one Indian trend on Twitter on November 21.

The lyrics of the song go like "yo boys I am singing song, soup song, flop song. Why this kolaveri kolaveri kolaveri di why this kolaveri kolaveri kolaveri di rhythm correct why this kolaveri kolaveri kolaveri di maintain this why this kolaveri..di."